Bru Coffee
Revolutionary Rebranding (a passion project)
About the brand
BRU Instant Coffee was launched in 1968 and was India’s first coffee-chicory instant coffee. It is made from a fine blend of the choicest plantation and Robusta beans.
BRU Coffee celebrates authenticity in coffee and relationships.
Tagline
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Bru se hoti Hain Khushiyan shuru
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BRU-ed with love and blended with passion, BRU Coffee celebrates authenticity in coffee and relationships.
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Bru’s philosophy is – “Livening-up every moment by stimulating conversations.”
Competitors
Why to rebrand?
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The logo was made in 1968 and has remained unchanged ever since. But the audience's preferences and outlook has changed.
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The logo has obsolete elements like too many gradients. The usage of green and brown in a 50:50 ratio makes the logo look dull, which goes against the brand messaging.
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The brand's messaging is emotion and passion-driven. Brand design is dry and does not reflect upon its USP and emotions that it wants to communicate with its audience.
maintain Brand Equity?
What elements to preserve to
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authenticity
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intimacy
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passion
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celebration with relationships
Let's begin
Concept
Logo Variations
Icon
Horizontal
Vertical
Wordmark
Typeface
Color Palette
Brand Pattern
Brand in action
